Lead generation built on strategy, data, and Google Ads

“Special shoutout to Carlos Calle who has been instrumental in improving the advertising ROI for Zosi from -22% to +185% in just a year. You are awesome!” — Intertek Alchemy

Carlos Calle

As a Google Ads expert, I manage high-impact search and display campaigns, consistently surpassing targets by focusing on measurable KPIs rather than vanity metrics. I’m collaborative yet decisive, fostering client synergy and prioritizing data-driven strategies. My approach goes beyond creating flashy PowerPoints — I engage in meticulous planning and strategic thinking to achieve optimal outcomes.

Tech Stack

At the core of my work is a specialized focus on Google Ads, where years of honing my expertise with a suite of top-tier software tools set me apart. This extensive background grants me a high-level perspective that is critical in optimizing every aspect of Google Ads campaigns.

Creative
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe XD
  • Adobe Photoshop
  • + More
Advertising
  • Google Ads
  • Microsoft Ads
  • LinkedIn Ads
  • Facebook Ads
  • X Ads
Toolkit
  • n8n + Make
  • AI large language models (LLMs)
  • Google Analytics
  • Looker Studio
  • WordPress, Framer, and more
  • Hubspot & Salesforce
  • + More

Search & Display Advertising Stats

My professional journey is marked by milestones highlighting my expertise in developing and executing online advertising strategies that consistently deliver exceptional return on investment (ROI).

Campaigns Launched

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Advertising Spend

$ 0 M+

Impact on Revenue

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MER

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Brands I’ve Worked With:

I’ve worked with a diverse array of clients ranging from multinational corporations to startups. My journey has also involved work with construction companies, insurance groups, property investment firms, educational technology, government consulting providers, non-profit organizations, and entities focused on financial services.

Portfolio

Request my portfolio, selectively available, to explore my demonstrated success in:

  • Managing large-scale advertising budgets with a focus on maximizing ROI.
  • Achieving outstanding results in lead generation, leading to increased sales and revenue.
  • Driving significant improvements in e-commerce performance through strategic marketing initiatives.
  • Leveraging data-driven insights to fine-tune campaigns and improve ROI metrics.

Certifications

Certifications in the fundamental aspects of Google Ads.

Contact

I’m here to help! Take the first step and contact me.

Google Ads - Contact Form