Carlos Calle
Lead generation, taken apart and explained.
One email when I have something worth sending. Unsubscribe anytime.
Companies I’ve run campaigns for
Special shoutout to Carlos Calle who has been instrumental in improving the advertising ROI for Zosi from -22% to +185% in just a year. You are awesome!
Articles
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Core Web Vitals: What They Are & How to Improve Them
The internet isn’t just a stage for hosting websites; it’s a dynamic place where speed, responsiveness, and visual stability significantly shape a user’s…
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The Difference Between First, Second & Third-Party Data
Data is a short word, but it’s a big deal in marketing.
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Google Ads Assets: What Are They? Types & How to Use Them
Online advertising is always changing, and it’s our job to stay updated.
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Google Ads Audit: Things to Look for When Auditing Your Account
Running a successful Google Ads campaign requires more than just setting it up and letting it run its course.
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What Is “Quality Score” in Google Ads and How to Improve It?
Have you heard about the Quality Score?
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Marketing Agility: Tips to Improve Budget Flexibility & Adaptability
The essence of successful marketing resides in a marketer’s ability to swiftly adapt to changes and make efficient use of their resources.
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7 Mistakes in Google Ads and How to Avoid Them
Google Ads is an outstanding online advertising platform for increasing sales and highly qualified leads.
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15 Ideas to Consider Testing to Optimize Your Website for Lead Generation
Generating quality leads is a top priority for businesses looking to grow and thrive, and your website plays a significant role in attracting and converting…
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Page Speed Insights: What It Is & Why It Matters
In digital marketing, website performance is like the engine of a high-speed train.
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Marketing Efficiency Ratio (MER): What Is It & Why It Matters
Understanding the pulse of a business demands an in-depth look into its strategic and financial metrics.
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What is ToFu, MoFu & BoFu? The Three Funnel Stages Explained
Imagine you’re planning a road trip.
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The Power of Precision: Why Conversion Tracking is Essential
The wealth of data at our disposal empowers marketers to craft tailored messages and deliver them precisely when they matter most.
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Beginner’s Guide to Google Ads Campaign Types & Best Practices
Google Ads can significantly enhance your online visibility.
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Google Ads FAQs: Answers to Common Questions
Google Ads is an incredible platform that can open up numerous possibilities for businesses to showcase their products and services to a global audience and…
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Beginner’s Guide to Google Ads Bidding Strategies
Google Ads has long established itself as the leading online advertising platform for paid search.
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Decision Heuristics: How Customers Decide What to Buy
Understanding consumer psychology and how customers make purchasing decisions is fundamental to marketing a product or service.
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16 Ideas to Consider Testing to Increase Your E-commerce Conversion Rate
Driving sales and revenue is a crucial objective in e-commerce.
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Marketing in the “Messy Middle” of the Buyer’s Journey
Understanding the buyer’s journey is more significant than ever.
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The Marketing Funnel: What It Is & How It Works
One fundamental concept that continually steers successful marketers is a focus on the marketing funnel.
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Google Ads Keywords: Broad, Phrase & Exact Match Types Explained
Keywords are at the heart of search engine advertising — these are the unique words people use when they search on Google to find a product, service, or…
Carlos Calle
About
I build lead generation systems for B2B companies. Paid search, email programs, outbound, and the marketing automation that connects them.
Ten years of it, most recently inside testing, inspection and certification, where the buying cycles run long and a lead has to be traceable from first contact to closed deal before anyone believes it happened.
This site is where I write about the work. The paid work lives at digitalpikas.com.
33 marketing certifications across ten platforms, including Google, Microsoft Advertising, HubSpot and Klaviyo.