Terms of Use
What this site is.
carloscalle.com is the personal site of Carlos Calle. It publishes articles about lead generation and sends a newsletter to people who ask for it. Using the site means accepting these terms.
Who owns the content.
The articles, the cover artwork and the design of this site belong to Carlos Calle. You are welcome to quote a passage with attribution and a link back to the article. Republishing an article in full, on another site or in a newsletter, needs written permission first.
Screenshots of other products, and the company names and logos shown on this site, belong to their owners.
Not professional advice.
The articles describe marketing practice as I have run it. They are general information, not advice for your business, and they are not a promise of any result. Platforms, prices and rules change, and what worked in one account may not work in yours. If you act on something you read here, you do it on your own judgement and at your own risk.
No warranty.
The site is provided as it is. I do not guarantee that it will always be available, free of errors or up to date.
Limitation of liability.
To the fullest extent the law allows, Carlos Calle is not liable for any loss or damage that comes from using this site or relying on its content, including lost revenue, lost data or advertising spend.
Links to other sites.
The articles link to other websites. I do not control those sites, and a link is not an endorsement of them or of what they publish.
Acceptable use.
Do not copy or scrape the site to republish its content, and do not try to break, overload or reach any part of it that is not public.
Changes.
These terms may be updated. The current version is always on this page, with the date it last changed at the top.
Governing law.
These terms are governed by the laws of the State of Texas, United States, and any dispute is handled by the courts of Texas.