Marketing Blog A blog offering marketing insights and online advertising tips for daily practice. Google Ads Assets: What Are They? Types & How to Use Them Read Blog → What Is “Quality Score” in Google Ads and How to Improve It? Read Blog → Page Speed Insights: What It Is & Why It Matters Read Blog → Core Web Vitals: What They Are & How to Improve Them Read Blog → The Difference Between First, Second & Third-Party Data Read Blog → Marketing Agility: Tips to Improve Budget Flexibility & Adaptability Read Blog → Marketing Efficiency Ratio (MER): What Is It & Why It Matters Read Blog → What is ToFu, MoFu & BoFu? The Three Funnel Stages Explained Read Blog → 15 Ideas to Consider Testing to Optimize Your Website for Lead Generation Read Blog → Google Ads Audit: Things to Look for When Auditing Your Account Read Blog → 7 Mistakes in Google Ads and How to Avoid Them Read Blog → The Power of Precision: Why Conversion Tracking is Essential Read Blog → 16 Ideas to Consider Testing to Increase Your E-commerce Conversion Rate Read Blog → Decision Heuristics: How Customers Decide What to Buy Read Blog → Marketing in the “Messy Middle” of the Buyer’s Journey Read Blog → The Marketing Funnel: What It Is & How It Works Read Blog → Google Ads FAQs: Answers to Common Questions Read Blog → Beginner’s Guide to Google Ads Bidding Strategies Read Blog → Beginner’s Guide to Google Ads Campaign Types & Best Practices Read Blog → Google Ads Keywords: Broad, Phrase & Exact Match Types Explained Read Blog →